Chrysler is an archetype of American business. It has been producing cars for close to 95 years! During its heyday the brand produced some of the most sought after and revered automobiles. From the Plymouth GTX to the Dodge Charger, with its famous Hemi racing engine, these cars set trends and played a recognizable role in the fashioning of American culture in the 50s and 60s. The two marques brands, Dodge and Plymouth, were smart marketing tools that allowed Chrysler to extend its reach into markets otherwise unresponsive to its marketing.
The automobile industry played a major role in the industrial development of America. Companies like Ford, General Motors, and Chrysler resound with a deep meaning and sense of history for many Americans. For without the car, it is hard to say exactly where the U.S. economy would have been 100 years ago, and thus where it is now. Based on this, people feel confident in the Chrysler brand, and excited to be a living part of its legacy.
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The Chrysler vehicle lineup includes: